Information Solutions Group, on behalf of PopCap Games, announced today the findings of a survey exploring the tremendous shift towards mobile phones in the video game industry. According to the study, 33.6% of all adults in the United States and United Kingdom constitute ‘mobile phone gamers,’ having played a game on their phone at least once in the last month. Probably the most staggering finding is that this demographic considers their mobile phone as their primary gaming device, “leapfrogging video game consoles and personal computers in less than two years.” Of course, a lot of people who play games on their mobile phones probably weren’t your typical gamer to begin with, so the traditional manufacturers probably don’t have too much to worry about. Also of note is that 52% of respondents have played a game on their mobile phone at least once.
The study concludes that not only is mobile phone gaming prolific, it’s growing at an astonishing rate – the numbers have gone up dramatically since the last study they did in 2009. Still, I’m sure most of us continue to prefer their DS or PSP, despite the Xperia Play coming out next month blurring the lines between a mobile phone and traditional gaming handheld. You can view the full findings of the survey here.