Pokemon Black & White shatter previous series sales records in U.S.

Now into its fifth generation of games, the Pokemon series is not losing any steam. Nintendo announced that day one sales in the U.S. for Pokemon Black Version and Pokemon White Version total over a million units when they released on March 6. That surpasses the previous Pokemon sales record in the U.S., which incidentally was the debut of the last generation, Diamond and Pearl.

Charlie Scibetta, Senior Director of Corporate Communications for Nintendo of America said, “these sales numbers illustrate the continued strength of the Nintendo DS family of systems. Already established as the nation’s best-selling video game platform of all time, the installed base of more than 47 million makes it the ideal hand-held for developers to reach a huge gaming-focused target audience.” While the DS is already firmly established as one of the strongest platforms of all time for quality titles, I’m not sure if I would say the target audience is “gaming-focused.”

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