Nintendo President Satoru Iwata has laid the blame for the 3DS’ sluggish sales start on a lot of things. First, he cited the Japanese earthquake as the reason. Then, he pinned the blame on a poor software lineup and health concerns over the glasses-free 3D. Now, he’s taking one for the team and admitted the 3DS’ sales failure is entirely his fault.
But he’s also putting his money where his mouth is. Iwata (and other Nintendo executives) isn’t just cutting the retail price of the 3DS, but his own salary as well.
“For cuts in fixed salaries, I’m taking a fifty percent cut, other representative directors are taking a 30 percent cut, and other execs are taking a 20 percent cut,” Iwata told investors during a financial briefing.
Iwata also admitted that the 3DS will be sold at a loss once the retail price drops to $169.99 on August 12, which is a rarity for a Nintendo product.