Satoru Iwata apologizes to 3DS early adopters for price drop

In a stunning move, Nintendo dropped the price for their brand new handheld, the 3DS, from $249.99 to $169.99. While Warp Zoned Editor-In-Chief John Scalzo expertly detailed the possible reasoning behind this (eat your heart out, Pach!), it still has many early adopters shocked and hurt. Nintendo has announced the Ambassador Program, which will give early adopters access to 20 free downloadable games. But Satoru Iwata, Nintendo’s president, went even further, issuing a personal apology and taking a 50% slash in pay after reporting on Nintendo’s heavy losses.

Those awesome fellas over at Giant Bomb posted a translation of the letter Iwata wrote on the company’s website, which you can read after the jump.

Here is the translated text, with a link to the information about the Ambassador Program:

To Those Customers Who Bought A Nintendo 3DS Before The Price Change

Greetings, everyone. This is Satoru Iwata from Nintendo.

Thank you very much for purchasing a Nintendo 3DS.

We have just announced a price drop for the Nintendo 3DS system effective on August 11 [August 12 in North America].

In the past, there have been price drops for video game systems some time after their release in order to broaden the user base further. However, never before has Nintendo chosen to issue such a dramatic price drop less than 6 months after a system release.

We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginning may feel betrayed and criticize this decision.

This unprecedented timing for a price cut is because the situation has changed greatly since we originally launched the 3DS. We decided it was necessary to take this drastic step in order to ensure that large numbers of users will continue to enjoy the 3DS in the future.

If the software creators and those on the retail side are not confident that the Nintendo 3DS is a worthy successor to the DS and will achieve a similarly broad (user) base, it will be impossible for the 3DS to gain popularity, acquire a wide range of software, and eventually create the product cycle necessary for everyone to be satisfied with the system.

Those customers who purchased the 3DS at the very beginning are extremely important to us. We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early. Still, we would like to offer the following as a sign of our appreciation to you.

[3DS Ambassador program details]

We feel a strong responsibility to develop the 3DS as a platform — to ensure that, in the end, everyone is satisfied; we will make every effort to do so.

Additionally, we know everyone is waiting for Super Mario 3D Land and Mario Kart 7. They are scheduled for release in November and December, respectively, so we ask for your patience until then.

Thank you again, and we look forward to your continued support.

What a classy guy. I, for one, do not regret my purchase in the slightest. I salute you, Iwata-san!

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Nicole Kline is Warp Zoned's Senior Editor. She first began preparing for the job by climbing a milk crate to play Centipede in an arcade. You can find her on PSN under the name toitle or you can email her at nicole AT warpzoned DOT com.

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