EA battles its way into the fight for this Fall’s most popular game as the company has announced that Battlefield 3 sold five million copies in its first week.
“From Tokyo to Los Angeles, Sydney to London, millions of fans have been playing all weekend long — we are overwhelmed by the global response to Battlefield 3,” said Patrick Soderlund, Executive Vice President of the EA Games Label. “It is extremely gratifying to deliver an entertainment experience that delights our fans, and to have the opportunity to introduce new people to the franchise. Already, we are seeing unprecedented play times and online activity which is very rewarding. This launch solidifies Battlefield as a leading entertainment brand.”
Battlefield 3’s massive first week sales propels it past Gears of War 3 (which launched with three million in sales) and Batman: Arkham City (4.6 million copies were shipped in its first week) as the biggest launch of the Fall.