A British dating website for gamers revealed earlier today that they approached troubled retailer GAME, and offered to transform the group’s 600 stores into “dating zones” in an effort to attract new business.
According to industry analysts, GAME Group needs the equivalent of $160 million to stay afloat or it will have to cut 10,000 jobs. To make matters worse, three of its key suppliers, Electronic Arts, Capcom and Nintendo, are refusing to do business with the retailer, and it’s stock of new titles has dropped dramatically.
In light of these events, Date A Gamer has offered to set up branded areas in each of GAME’s 600 stores where single gamers could meet and hook up. They’ve proposed one-hour dating sessions, twice a day, free for it’s members.
UK entrepreneur and TV personality Tom Thurlow, creator of the website, hasn’t heard back from Game HQ, but remains “optimistic” about a partnership. He considers it a “no brainer”, because there is a “clear demand” among single gamers for a dating service like Date A Gamer, and it would be a huge market for GAME to tap into.