Zynga, the ubiquitous juggernaut behind FarmVille, CityVille, Words With Friends, and a lot of other Facebook timewasters has acquired OMGPop, the developer behind the newest iOS sensation, Draw Something.
“The OMGPop team has created a game that’s fun, expressive and engenders real social interaction,” said Mark Pincus, founder and CEO of Zynga. “Draw Something has captured the imagination of millions of people around the world. We love the way they’ve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham. We’re honored to have the opportunity to partner with and support such an innovative team of creative inventors.”
Just how big is the Draw Something phenomenon? The game has been downloaded 35 million times (to be fair, it is free) and players have created over one billion drawings in the last week alone. So, that big.
Or in other words, if OMGPop CEO Dan Porter is ever asked to draw “fat stacks of cash,” he just draws a picture of himself.