Reggie Fils-Aime, the President of Nintendo of America, sat down with IGN during this year’s E3 Expo to talk about where the company plans to go in 2012. One of the major themes of this talk was the Wii U launch price. While Fils-Aime wouldn’t commit to a specific dollar amount, he does believe that gamers will be “pleasantly surprised” when they hear the final number:
Nintendo believes in being a mass market product. So unlike our competitors, when they’ve launched historical systems, to maybe start at a really high price and work their way down. We don’t believe in that. We want to launch at a price that’s going to represent an ongoing, great value.
You look at the Wii, we stayed at $250 for a really long time. So we’re going to give that same thought to the Wii U. How do we launch at a value that we’re going to be able to sustain for a long time? And I think people are going to be pleasantly surprised, if you will, at how we’re managing the value equation.
So it’s going to be low, but not too low. Gotcha.