Sony @ E3 13: PlayStation 4 will be $399.99

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Well, Andrew House, CEO of Sony Computer Entertainment, just dropped the bomb. The PlayStation 4 will release this holiday season for $399.99 (or £349 in the UK or €399 in Europe).

That sound you here is Phil Harrison’s jaw hitting the ground. Oh, you also heard the crowd at the Sony Press Conference go absolutely bonkers. No joke, there was Arsenio Hall-style woofing.

Get those pre-orders ready, gamers. The next generation starts in five months (give or take).

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Mike Ryan is a Staff Writer who has been playing video games ever since the Atari 2600. He loves fighting games, survival horror, and he sure plays a mean pinball.


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