It’s another billion dollar day for the video game industry… sort of.
Activision has announced they shipped more than $1 billion worth of copies of Call of Duty: Ghosts to retail outlets across the world for the game’s launch yesterday. The $1 billion figure doesn’t include download revenues from Ghosts, which also launched on Steam, the PSN, and the Xbox Live Store yesterday. It’s unknown how many of those copies have been sold to fans (or even how many copies “$1 billion” represents), but I’m going to guess that both numbers can be rounded up to “a lot.”
The literal pile of money that Activision is sitting on right now will only grow in the next few weeks as CEO Bobby Kotick reported that Ghosts is GameStop’s “most pre-reserved next gen title.”
Not known for his humility, Kotick also told reporters, “The [Call of Duty] franchise has never been more popular.”