Microsoft has just announced that the retail price of the Xbox One will once again be dropping back down to $349. The new price will go into effect tomorrow, January 16, and there’s currently no end date in sight. While this means that the price cut is officially a temporary one, Microsoft has made no indication that gamers should hurry if they want to pick up an Xbox One for $349.
The previous Xbox One discount was put in place on November 2, 2014 and expired on January 3, 2015. The lower price helped Microsoft as the Xbox One triumphed over the PS4 on the sales charts in both November and December.
“Building off a record-setting holiday, we are excited to announce a new promotion in which fans in the U.S. can buy an Xbox One at a special price of $349, starting tomorrow, January 16, from their preferred retailer,” Mike Nichols, Corporate Vice President of Marketing for Xbox, wrote on the Xbox Wire. “We are thankful for all the excitement for Xbox One this holiday and proud to offer more fans the amazing games lineup, Xbox Live gaming community, and continual innovation that Xbox One fans have come to enjoy.”
Microsoft is pretty excited about what the Xbox One will offer in 2015 and they’ve put together the montage-heavy trailer above, which features Rise of the Tomb Raider, Halo 5: Guardians, Evolve, Tom Clancy’s The Division, Ori and the Blind Forest, Fable Legends, and more.