As a game critic and commentator, it’s my job to commentate on things like this. But… what is there to say? Sega has posted a video on it’s official forums advertising a “Shia LaBeouf DLC” for Sonic Generations. This is definitely a real thing that is definitely not happening, but it was uploaded to the official Sonic the Hedgehog YouTube Page yesterday, and is being promoted by Sonic’s offical Twitter account.
Sonic’s social media accounts have been extremely interesting, to say the least, over the last few weeks. Allow me to demonstrate:
Because there is no "L" in "Freedom". pic.twitter.com/z9Flj0ctMM
— Sonic the Hedgehog (@sonic_hedgehog) July 4, 2015
A haiku of speed For you, oh great internets, I must go quickly
— Sonic the Hedgehog (@sonic_hedgehog) July 8, 2015
Eggman asks the important questions. pic.twitter.com/F4juftZZ7q
— Sonic the Hedgehog (@sonic_hedgehog) June 27, 2015
This could be the start of a recent attempt by Sega to regain the public’s trust after publicly apologizing for recent missteps. I can see an old man at Sega HQ saying, what better way to reconnect with “da kids” than by quoting memes (like Shia LaBeouf’s “You can do it!” message) and posting bizarre jokes to Twitter? Maybe he’s got his feet up on the desk, with a big fat cigar in his mouth, yelling at Peter Parker to get those pictures of Spide-Man while he’s at it.