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GameStop launches GameTrust publishing label
GameStop dipped their toe into the game publishing waters a few months ago when they revealed plans to publish Insomniac’s Song of the Deep this Summer. But now, the retailer has decided to take a plunge into the deep end and announced the formation of the GameTrust publishing label.
As of right now, GameTrust doesn’t have any plans to compete with the Activisions and EAs of the world. Instead, they’ll work with developers to create smaller games that’ll be available exclusively within GameStop’s 6,900 stores and through digital storefronts. GameTrust is also positioning themselves as a hand-off publishing partner, and said they won’t be involved in the “creative process.”
“We’re looking at smaller games and launching them at times of the year where we stay away from that massive fourth quarter craziness,” said Mark Stanley, GameStop’s Vice President of Internal Development.
In addition to Song of the Deep, GameTrust confirmed they’ll publish new games from three independent developers in the near future. The title themselves will be announced at a later date, but for now, GameTrust is happy to say they’re currently working with Ready At Dawn (The Order: 1886), Frozenbyte (the Trine franchise), and Tequila Works (Deadlight).
More publishing partnerships for GameTrust will be announced at a later date.