Insert Quarter: Inside the (Probable) Failure of Apple TV


Insert Quarter is our showcase for some of the best and most interesting writing about video games on the Internet.

Frustration gripped stock market analysts and game journalists alike as Apple seemed to be uninterested in producing an Apple TV set-top box that could play console-style games. For years, members from each group argued that a gaming-capable microconsole from Apple would be a massive hit. Some went so far as to claim it could possibly topple the console market served by Microsoft, Sony, and Nintendo.

These same predictions were spread far and wide when Apple released their revamped Apple TV microconsole last year. With full controller support and a wide array of console-quality titles, the new Apple TV seemed destined for big sales and wide acceptance. But along the way, something happened that made the Apple TV more irrelevant than ever.

With developers dropping support for the device in droves (including Disney Infinity 3.0, the biggest game available at the Apple TV’s launch), Ars Technica’s Kyle Orland thinks the microconsole may never find an audience:

But momentum certainly isn’t on Apple’s side as far as that argument goes. Back in September, in an overall bearish analysis of Apple TV’s gaming potential, I gamely offered that “for a parent with a young child begging to get into the Disney Infinity universe… an Apple TV with its intuitive remote, its suite of easy-to-use media apps, its relatively low $150 price, and its familiar Apple name could look more appealing than the likes of the Xbox One or the PS4.” So far, it seems that even that limited use case has failed to make much of an impact in the marketplace.

The full article is available for your perusal at Ars Technica.

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John Scalzo is Warp Zoned's Editor-In-Chief and resident retro gaming expert. You can follow him on Twitter or email him at john AT warpzoned DOT com.

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