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Insert Quarter: What Does the Return of Nintendo’s Red Logo Mean?
Insert Quarter is our showcase for some of the best and most interesting writing about video games on the Internet.
During the Wii’s heyday, Nintendo dropped the iconic red coloring from their logo and switched to a sleek silver shade. Combined with the smooth white of the Wii chassis, the rebranding gave Nintendo an air of cool that is typically reserved for the design-obsessed Apple. But after a while, many fans began to feel that draining the color out of the logo drained some of the fun out of Nintendo.
Nintendo Enthusiast’s A.K. Rahming is one of those fans and he argues that Nintendo’s red resurrection might be a signal that the company is getting ready to bring back that fun-loving spirit with the upcoming launch of the NX:
Nintendo is known for dropping major surprises, but the company’s latest surprise has a lot of folks in the gaming community quite pleased. Nintendo of America has recently done a full re-branding of their logo back to the classic red and white. The whole company transformed to the minimalist gray-white color scheme with the dawn of the Wii and DS era, and this branding went on to continue for the current Wii U and 3DS era (albeit with a little hint of color provided from the logos of both systems).
The full article is available for your perusal at Nintendo Enthusiast.
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