Watch Von Miller outdance Justin Bieber for Madden NFL 17 commercial

Von Miller is the NFL’s lovable goofball, and the All-Pro linebacker showed off some of his newest moves for a new Madden NFL 17 commercial. Believe it or not, the ad is actually a parody of Justin Bieber’s music video for “Sorry.” But instead of a musical apology, Miller is asking fans to “Start Me” and build their team around his defensive wizardry.

Miller has reason to be excited as EA Sports gave 110% to improving the Franchise Mode in Madden NFL 17, and it’s the subject of an epic-length “Kickoff Live” stream the publisher hosted yesterday. The game’s developers also showcased an extensive amount of gameplay footage, as well as “Madden Ultimate Team, Draft Champions, Madden Mobile and much more.”

Madden NFL 17 will be released for the PS3, PS4, Xbox 360, and Xbox One on August 23. And you can check out a replay of the entire “Kickoff Live” stream after the break.

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John Scalzo is Warp Zoned's Editor-In-Chief and resident retro gaming expert. You can email him at john AT warpzoned DOT com.