Watch Dogs sets new record for launch sales of an original property

watchdogsWatch Dogs has been flying off the shelves since it was released on May 27, selling more than four million copies in just one week. This marks it as the fastest-selling brand-new intellectual property at launch, and the best-selling first week game for Ubisoft. The record sales are (presumably) ongoing.

Ubisoft’s senior vice president of sales and marketing Tony Key was very pleased, saying “With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment… We’re really proud of this achievement, and are confident that the Watch Dogs brand has a promising future.”

Over one million of those who purchased the game also got ctOS Mobile, the free companion app, which allowed them to check Aiden Pearce’s Chicago at anytime right from their mobile devices. This app also allows for dual-screen gameplay.

Watch Dogs launched last week for PC, PS3, PS4, Xbox 360, and Xbox One. It will be released on the Wii U system this coming Fall.

Hit the jump for the full press release.

Today, Ubisoft announced ongoing record sales for Watch Dogs™, which has sold-through more than 4 million copies in its first week, positioning it as the best-selling new IP at launch across the video game industry. Having already broken sales records in the first 24 hours following its release, Watch Dogs is now the company’s best-selling game ever in week one.

“We’re really proud of this achievement, and are confident that the Watch Dogs brand has a promising future.”

“With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment,” said Tony Key, senior vice president of sales and marketing, Ubisoft. “We’re really proud of this achievement, and are confident that the Watch Dogs brand has a promising future.”

The launch of Watch Dogs on consoles and PC was accompanied by the release of a free companion app, ctOS Mobile. The app allows gamers to connect with the Watch Dogs universe from anywhere, at any time, and is designed to enable revolutionary dual-screen gameplay, or even to be enjoyed as a standalone experience without the main game. ctOS Mobile has already been downloaded and played by more than one million people. Watch Dogs will also be released on the Wii U™system from Nintendo in Fall 2014.

Watch Dogs is set in Chicago and lets players become Aiden Pearce, a brilliant hacker seeking justice following a violent family tragedy. Pearce hacks into Chicago’s Central Operating System (ctOS), which controls the city’s infrastructure (security cameras, traffic lights, public transportation and more) as well as key data on the city’s residents. The game uses the all-new Disrupt game engine to deliver stunning visuals and an incredibly immersive world.

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Nicole Kline is Warp Zoned's Senior Editor. She first began preparing for the job by climbing a milk crate to play Centipede in an arcade. You can find her on PSN under the name toitle or you can email her at nicole AT warpzoned DOT com.