Netflix CEO Reed Hastings has had a hard year. So let’s all be nice to him as he puts a stake through the heart of the company’s game rental plans and retreats completely from the scuttled Qwikster plan.
During the company’s quarterly financial report yesterday, he was asked, “Will you be adding video games […] to your product offering?” Hastings killed the idea by bluntly replying back, “[W]e have no plans to enter video games.”
So there you have it. GameFly executives can breathe easier and gamers can continue to wonder if Blockbuster or Redbox will ever rise up to challenge them.