In today’s economy, you have to stay current, whether it involves your products, your marketing, or your environmental concern. Today, worldwide game company THQ followed suit by unveiling a new corporate logo at the New York Gamers Event.
Brian Farrell, THQ President and CEO had this to say: “Over the past few years, the gaming industry has seen an unprecedented period of innovation. You can see it in the deep, rich storylines, in the expansion of social and mobile gaming, and in the introduction of new technologies that enhance the gaming experience. THQ is proving its commitment to deliver the best experience to gamers through internally developed original intellectual properties, creative partnerships, and new talent acquisitions in order to solidify its position as a flagship publisher of extraordinary interactive entertainment.”
Though much of their work involves creation of third-party or licensed games, THQ has recently struck a chord with modern gamers. Their work on games such as Darksiders, Red Faction: Guerilla, and the Dawn of War series has shown the potential that THQ can bring to the table. With the re-creation of the company’s logo, consumers are left wondering if they really can expect more from THQ.
In response, Farrell states: “Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ. By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible.”