Well, this is awkward. Since cancelling the Guitar Hero franchise earlier this year and the intense flood of reactions thereof, Activision has had a lot of chances to reflect on just what went wrong with the music genre. Activision CEO Bobby Kotick told Forbes this week he saw the problem as a lack of “nourishment and care.” However, he also hinted that the series is far from over.
“We said you know what, we need to regain our audience interest, and we really need to deliver inspired innovation,” said Kotick. “We’re going to go back to the studios and we’re going to use new studios and reinvent Guitar Hero. And so that’s what we’re doing with it now.”
So if you’re a fan of where the series was and are looking forward to a glorious new era for Guitar Hero, keep your fingers crossed and stay tuned at Warp Zoned as we get more information.