After struggling financially in 2011, THQ has announced a new focus for their game development divisions. From this point forward, the company will focus solely on “core games” by moving away from kid’s licensed games. THQ has published dozens of Nickelodeon-branded games over the years and, until 2010, published and developed games based on Pixar’s films.
This decision was likely spurred on by the huge sales of Saints Row: The Third, which has shipped 3.8 million copies since its release in November.
“THQ will be a more streamlined organization focused only on our strongest franchises. The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve,” said Brian Farrell, THQ’s President and CEO.