As well as being one of the best animated films of all time, Wreck-It Ralph had a very well planned marketing strategy that built an entire history behind the titular retro arcade game, including this old-school advert. Now, to promote the release of the film on Blu-ray and DVD, Disney has gone one better, creating a fictional version of smash documentary King of Kong for Wreck-It Ralph‘s world.
Entitled Garlan Hulse: Where Potential Lives, the 28-minute mockumentary features the film’s director, Rich Moore, as he leaps back to 1982 to enlighten us about Garlan Hulse’s recordbreaking Fix-It Felix Jr. score. He held the fame-winning title for only six weeks, before it was lost to former best friend, Kent Zborski. Cut to present day, and Moore journeys through California in search of the former gaming wunderkind. It is as equally as funny as the film it is promoting, and deserves half an hour of your day.