Marvel is creating a connected universe of games too

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Ladies and gentlemen, time to light your cigars, the “Marvel Cinematic Universe” is about to get a baby brother. Speaking at this weekend’s SXSW Festival, Marvel’s Vice President of Games, TQ Jefferson, revealed that the company is working on linking all of their video game projects through a similar shared universe:

“You might have noticed that certain similarities and threads touch from one game to the next. Much like you see in publishing and film, we’re trying to build a gaming universe connected by common elements and narrative into a larger gaming initiative.”

Obviously, this new gaming initiative is still in the early going as the publishing rights to several recent games based on Marvel properties, including Deadpool, The Amazing Spider-Man, and Lego Marvel Super Heroes, were licensed to outside companies. However, Marvel has shown great interest in expanding and updating Marvel: Avengers Alliance, a free-to-play title for mobile devices that tied in with the Avengers film. Perhaps that will be the seed from which their connected gaming universe will grow.

The future of Marvel’s game development ambitions may lie with their parent company, the Walt Disney Company. But Disney, and their Disney Interactive division, hasn’t had much success in developing games in-house. Disney Infinity sold like gangbusters, but the company passed on developing new Star Wars games and doesn’t appear to have any new titles in the works aside from Disney Infinity 2.

[Source: Variety]

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John Scalzo is Warp Zoned's Editor-In-Chief and resident retro gaming expert. You can email him at john AT warpzoned DOT com.