Nintendo wants the NX to appeal to “people who like games” and “moms”


It sounds like Nintendo has plans to stray from their “Blue Ocean Strategy” for the Nintendo NX. According to Shinya Takahashi, Nintendo’s General Manager of Entertainment Planning and Development, the consolemaker is working on a platform that’ll appeal to a wide range of audiences including “people who like games” and “moms.”

This insight into Nintendo’s corporate strategy was revealed by Takahashi during an interview with Nikkei Trendy (and helpfully translated by Nintendo Everything):

“I can’t talk about this in detail yet, but we are aiming so that neither people who like games nor moms dislike it. I think that I want to release a game device that both customers who have much experience in gaming and customers who haven’t played much can enjoy greatly.”

Later in the interview, Takahashi also said that Nintendo is better tuned in to the needs of their staff, and hopes to avoid the drought of new games that plagued the Wii U’s first year:

“We are paying attention to that. Having said that, it isn’t about drastically increasing the amount of development staff. To be specific, software development teams and teams that create the development environment are thinking about the NX lineup together.”

“For example, a software development team may have a request ‘if we had this library, then development would progress quickly’. Teams creating the development environment respond to that by considering ‘if we prepare an environment like this, then development will go smoothly,’ and they actually discuss with development teams and hear their opinions and prioritize those things. We have built a stronger cooperative relationship compared to what is was before and are making efforts so that software can be developed smoothly.”

The Nintendo NX will be released in March 2017, and many people expect Nintendo to fully unveil the console sometime in the next few months.

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John Scalzo is Warp Zoned's Editor-In-Chief and resident retro gaming expert. You can follow him on Twitter or email him at john AT warpzoned DOT com.

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