All Articles: 1-2-Switch

Nintendo’s first-ever Super Bowl commercial will feature the Switch

Nintendo has existed as a company for more than 127 years, and in all that time they’ve never produced a Super Bowl commercial. Though to be fair, the Super Bowl has only been held since 1967, and the world only really started to embrace the spectacle of it all in the early 90s.

But this is 2017, and Nintendo’s Switch console will be available on store shelves in just four weeks. So what better way to sell it to the public than with a splashy Super Bowl LI ad?

“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”

The commercial uses the same “Play Anywhere” style of marketing that Nintendo has used for the Switch so far, and features clips from a wide variety of games including The Legend of Zelda: Breath of the Wild, Arms, 1-2-Switch, Just Dance 2017, Mario Kart 8 Deluxe, Splatoon 2, and Ultra Street Fighter II: The Final Challengers. And in case you were wondering, the Switch’s Super Bowl ad was soundtracked by “Believer,” the new single from Imagine Dragons.

The Nintendo Switch will be released worldwide on March 3, and if you hurry, you might still be able to secure one for launch day. A 30-second version of Nintendo’s Switch commercial will air during the fourth quarter of Super Bowl LI.

Posted in News, Switch | Tagged , , , , , ,

Nintendo will bring eight Switch demos to this weekend’s PAX South

The Nintendo Switch will launch on March 3, but Nintendo wants to give all gamers a chance to play it before its available in stores with a whirlwind North American tour that’ll roll into San Antonio this weekend.

This morning, the consolemaker revealed plans to bring demos for eight games to the annual PAX South expo. The list includes launch titles like The Legend of Zelda: Breath of the Wild, 1-2-Switch, and Super Bomberman R (from Konami), as well as titles that are a bit further out such as Snipperclips: Cut It Out Together, Splatoon 2, Arms, Mario Kart 8 Deluxe, and Ultra Street Fighter II: The Final Challengers (from Capcom). Fans will also be able to try out the demos in a living room setting (on a large TV) or in the cross-section of an airplane to “show how easy it is to take Nintendo Switch with you anywhere.”

“We absolutely love bringing our games and systems directly to the fans, and PAX South is a great venue to do just that,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “PAX South will be one of the first opportunities for fans to try out Nintendo Switch before it launches on March 3.”

PAX South will open its doors on Friday, January 27.

Posted in News, Switch | Tagged , , , , , , ,

Nintendo Switch Presentation: Minigame collection 1-2-Switch announced

During Nintendo’s Switch Presentation, a new minigame collection known as 1-2-Switch was announced.

Billed as a game that utilizes the new “HD Rumble” feature of the JoyCon Controllers, 1-2-Switch is designed not to be played in front of a screen, but to be played face-to-face, eye-to-eye. Players will each take a JoyCon Controller and duel head-to-head in a variety of competitions.

1-2-Switch will be released alongside the Nintendo Switch on March 3, 2017.

Posted in News, Switch | Tagged ,