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PopCap goes experimental with 4th & Battery label
As if Plants vs Zombies wasn’t weird enough, PopCap Games has announced 4th & Battery, a new label for “smaller, simpler, and sometimes edgier games.”
“4th & Battery is a pressure valve intended to keep our heads from exploding,” explained Ed Allard, Executive Vice President of Studios at PopCap. “The PopCap brand has become closely associated with ultra-high quality, polish and attention to detail – which is a great thing. But our standard game development process is therefore long and involved, and doesn’t really accommodate all of the creativity pumping through our collective veins. 4th & Battery gives us a way to quickly try really strange or marginal ideas, and to give our designers a safe area to hone their chops.”
“Expect weirdness,” Jason Kapalka, Chief Creative Officer at PopCap, added.
To that end, 4th & Battery has announced their first game, Unpleasant Horse. The iPhone title will be added to the App Store later this month and it definitely brings the crazy:
Players take on the role of – wait for it! – a strikingly unpleasant horse that sports wings and advances through the game by destroying small birds and landing on more pleasant horses from above. Landing atop other horses enables the player to force them earthward into a perpetual meat grinder for extra points and special bonuses.
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